One of the advantages of partnership with a print-on-demand company is the ability to produce mailings quickly while maintaining quality. In this article, we’ll walk you through a mailing at POD Print, start to finish.
Step 1. The Consultation
We’ll consult with you to decide what mailing option will work best for you. Whether that’s a postcard, a standard letter, or something more custom, we’ve got you covered. Our customer service team will help you choose the most effective mailing process that fits your campaign, whether that’s first class or postal presort.
During the initial discussion, we’ll also determine how much design assistance you need. POD Print can create the piece fully from scratch or work with a completed design provided by you.
Step 2: The Design
If you need a new design created by POD Print’s pre-press team, we’ll discuss your concepts and work with you to create a layout that fits your needs. Our designers are experienced in creating pieces that will stand out in a stack of mail and be memorable once it’s seen. We’ll send PDF proofs of the design and continue to make changes until you approve the layout.
If you’re providing the design, we’ll request print-ready files. For more information about submitting files, check out this blog post.
Step 3: Hard-copy proof
Once the files are ready, we’ll produce a single physical proof for your review. This finished proof is a complete, exact sample of what your final product will look like, on your paper stock and complete with any finishing such as lamination, folding, coating, or perforation. If revision is needed, adjustments will be made until you are 100% happy with the piece.
Step 4: The Mailing List and Data Merge
After you approve the hard copy proof, we’ll process the variable data (the addresses or other personalized information that will be printed on the piece). If we haven’t received a spreadsheet of the information yet, we’ll request it at this point. Our pre-press team will process the data and create a file with the addresses on each piece.
Step 5: Printing
Next, our digital printing team will produce your piece, matching any necessary spot colors and maintaining an eye on quality. The addresses will print directly onto the postcards or envelopes. We can also personalize the interior contents, such as a salutation on a letter.
Step 6: Quality Check
At this point, your mailing will undergo an additional quality check, to ensure everything is exactly as you requested.
Step 7: Assembly
If your mailing involves multiple parts for one recipient, such as an envelope and letter, our bindery team will assemble the pieces. If postage stamps are being used rather than a pre-sort imprint, the stamps will be applied during this step as well.
Step 8: Final Quality Check
The mailing now goes through one final quality check before heading out the door, to make sure it’s perfect.
Step 9: Mailing
Your completed mailing is handed over to the post office for distribution.
See What Our Customers Have to Say
Despite all the revisions I threw at you, this was still the smoothest catalog development/printing/distribution in our company history! I am grateful to have you as a partner moving forward!
– Manufacturing Industry | Marketing Manager
POD Print is an amazing company to work with! Everyone on the team is always very helpful. Whether we need ideas for new projects or a last-minute shipment, we know we can count on POD Print. Our company wouldn’t be where it is without them.
– Trade School Director
POD Print has been a long-time partner with us. The whole team always works hard to understand our business needs and customize a solution to help us achieve our goals. The result is a high-quality product paired with a quick response and a smile.
– Flight Instruction | Program Director
POD Print’s online portal has been a huge benefit to our company. We needed a convenient way to order our printed material, and POD Print delivered. The system is easy to use, and adding new items is quick and simple. We see POD Print as our partner in delivering a better product to our customers.
– Flight Instruction Facility | Program Director
POD Print is a wonderful company. Not only do they take pride in their product; they always go far and beyond the norm to help and assist if any dilemma may arise or any improvements are needed.
– Aviation Industry | Supply Chain Specialist
I asked a successful author who his favorite printer was. When he said POD Print without hesitation, that was enough endorsement. I quickly learned that POD Print is enthusiastic, friendly, competent, and encouraging. Now when people ask me where I got my books printed, I don’t hesitate to tell them POD Print as well.