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I’m a vendor at my first trade show. What print collateral do I need?

A mailing before the show

Let attendees see you and your brand before the event for maximum impact while at the show. It might be as simple as a postcard inviting them to see you there with a teaser about a giveaway you’re offering. Or, depending on time and budget, it might be a series of postcards or letters fully introducing them to your services. Whatever you need, we can help you put together an exceptional mailing.

Signage that makes a splash

Most trade shows limit how far you can extend into the aisle, but there’s plenty of vertical space to use! Pop-up banners in eye-catching designs can make a real impression.

Some trade shows may also allow you to apply floor graphics, which can be a fun crowd-pleaser. If your show permits, contact us to discuss options for custom floor pieces in our non-skid floor graphic material!

Business cards

These are indispensable. Customers who may not hold on to a full brochure can easily fit a business card in a wallet. They’re also incredibly useful in networking with other vendors. (Curious about the history of the business card? Check out our blog post on the topic here.)

Brochures or other similar collateral

Another must-have. You’ll want a quality piece within your budget that gives future clients the necessary information about your business, while putting your best foot forward. Whether this is a classic tri-fold brochure or something a bit more custom, we can help bring it to life. It may be advantageous to have a smaller cost-effective brochure for most attendees, with a premium, detailed one for more promising leads.


Every trade show attendee expects lots of swag! Make sure your swag is something that will remind them of you.

Notepads– These are always a good idea. They’re useful, so prospective customers hold onto them, and it keeps your logo and brand front and center in their mind. These can come in a variety of sizes, styles, and formats. POD Print can work with you to make them as cost-effective as possible.

Pens – A go-to giveaway at trade shows. Like notepads, attendees will keep these around because of their usefulness.

Magnets and Stickers – This is slightly more unique and memorable, and you can get fairly creative and fun with their design. Try something that connects your company with the local community or features a humorous slogan.

Raffle Item

Raffles can be a great way to get customer information for future lead generation. Offer one prize, with an entry given to attendees who fill out a contact form. Showing off the prize can also make for a great booth display. Ideally, you’d like it to be related in some way to your business so customers remember your name and associate it with the prize.

Post-show mailing

Follow-up is crucial to a successful trade show vendor experience. It will remind potential customers of your business and bring you to mind in a less overwhelming environment than the show. You will definitely want to make several phone calls, but you may consider a mailing with a message that highlights how you can meet your customers’ specific needs. Again, this might be a couple of postcards, or it might be a series of mailing pieces with a mix of notecards, postcards, or letters. Whatever you decide, POD Print can help you put something together that keeps you in your customers’ minds.


All of this can be a bit overwhelming, but we’re here to help you every step of the way. Give us a call or send an email today to discuss what trade show items will best fit your business and budget.

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